Investigation of Images on Social Media with EEG during the Covid-19 Pandemic

An experimental design was created to measure the reactions in the brain of the individuals with the images shown to the individuals within the scope of social neuroscience with this research. Social neuroscience has its origins in going deeper into understanding the cognitive processes and underlying mechanisms helping explain consumer behavior. This Research is meant to examine the images on social media with EEG during the covid-19 pandemic. In the research, 50 images circulating on social media were selected primarily. A group of 40 people was asked to rate 50 images, and the 10 images that got the highest point according to the scoring formed the image set of the research, consisting of 77 seconds. EEG shots were made in the experimental atmosphere created with 16 volunteer participants to analyze the image set with EEG. EEG shots were made with the Mitsar EEG device and the data obtained from the shots were transferred to the WinEEG package program. In the analysis, the highest activations of Alpha waves at Fp1, F3, and F7 points were examined. As a result of the research, it was seen that the image, which is in the 4th place in the image set, created the highest activation at the Fp1, F3, and F7 points of many volunteer participants. This image draws attention as an image that points to respiratory distress, shows bed dependency, and covers the intensive care process.

Anahtar Kelimeler: Social media images, covid-19 pandemic, mask use, EEG

An experimental design was created to measure the reactions in the brain of the individuals with the images shown to the individuals within the scope of social neuroscience with this research. Social neuroscience has its origins in going deeper into understanding the cognitive processes and underlying mechanisms helping explain consumer behavior. This Research is meant to examine the images on social media with EEG during the covid-19 pandemic. In the research, 50 images circulating on social media were selected primarily. A group of 40 people was asked to rate 50 images, and the 10 images that got the highest point according to the scoring formed the image set of the research, consisting of 77 seconds. EEG shots were made in the experimental atmosphere created with 16 volunteer participants to analyze the image set with EEG. EEG shots were made with the Mitsar EEG device and the data obtained from the shots were transferred to the WinEEG package program. In the analysis, the highest activations of Alpha waves at Fp1, F3, and F7 points were examined. As a result of the research, it was seen that the image, which is in the 4th place in the image set, created the highest activation at the Fp1, F3, and F7 points of many volunteer participants. This image draws attention as an image that points to respiratory distress, shows bed dependency, and covers the intensive care process.

Keywords: Social media images, covid-19 pandemic, mask use, EEG

Sayfa Aralığı: 119-150

Tüfekci, Ö. K. & Akbıyık, F. (2023). Investigation of Images on Social Media with EEG during the Covid-19 Pandemic. Journal of Current Researches on Business and Economics, 13 (1), 119-150.